This project is a full redesign of the AUS Tech website, transforming it from a basic template into a trust-driven, conversion-focused platform tailored for IT decision-makers. The goal is to clearly communicate AUS Tech's end-to-end offerings—across cloud, security, development, hardware, and B2B growth—while improving user experience, session time, and lead generation. The site is designed with a modern, premium aesthetic, interactive 3D visuals, and clear navigation that guides users—from startups to enterprises—to the right solutions with ease.
Web Design
Ui/UX Design
Research and Strategy
Client
AUS IT Solutions
Project Duration
December 2025 - Ongoing
My Role
UIUX Designer
Problem Statement
AUS Tech’s current website lacks clarity, engagement, and conversion optimization. It fails to effectively communicate the company’s diverse B2B IT services, establish trust with IT decision-makers, or guide users to the right solutions. This limits brand credibility, increases user drop-off, and misses opportunities to convert visitors into leads—especially for high-value services like cloud solutions, development, and B2B marketing.
Solution
AUS Tech's website redesign delivers a clean, modern, and conversion-focused experience—clearly showcasing its end-to-end IT, cloud, development, and B2B services. It guides startups, growing businesses, and enterprises through tailored paths, uses interactive 3D visuals, and integrates trust signals and smart CTAs to drive engagement and lead generation.
Key Features
Single Tech Partner Positioning: Unified presentation of cloud, security, development, hardware, and B2B marketing services.
Audience-Specific Navigation: Tailored solution paths for startups, growing businesses, and enterprises.
Interactive 3D Visuals: Embedded 3D models in hero and footer to enhance user engagement.
Smart CTAs: Sticky, minimal forms and schedule-call integration for frictionless lead capture.
Modular Services Architecture: Each service page highlights business problems, solutions, tools used, and outcomes.
Trust Builders: Partner logos, certifications, metrics, and client results placed strategically across pages.
SEO-Optimized Resource Hub: Blogs, whitepapers, and guides for authority building and lead nurturing.
Responsive Design: Clean layout, premium color palette, Manrope font, and smooth micro-interactions for modern UX.
Result
A modern, conversion-focused website that boosts lead generation, builds trust with IT decision-makers, improves user engagement, and supports AUS Tech’s growth across cloud, security, development, and B2B services.
Takeaway
Clear, conversion-focused UX drives trust and lead generation.
Positioning AUS as an all-in-one tech partner simplifies decision-making for users.
Interactive 3D elements and modern design enhance engagement.
Structured navigation improves discoverability across diverse services.
Content strategy (case studies, blogs, resources) boosts SEO and credibility.
Thank you!
Feel free to reach out if you have any comments or thoughts.
